Monday, September 24, 2007


September 15, 2007



We are pleased to announce the second release of wines under the Modicum label. This offering includes the 2003 Rutherford Cabernet Sauvignon and the 2005 St. Helena Red Wine. These bottlings are a collaborative project between Chef Thomas Keller and Master Sommelier, Paul Roberts.


The meaning of modicum is “a small amount of something unique.” To us, Modicum represents a small amount of the very best fruit that we can locate.. This fall Modicum has grown to two wines: a 2003 Cabernet Sauvignon from Rutherford and a 2005 Napa Valley Red from St. Helena.


The 2003 Cabernet Sauvignon comes from a dramatic site located in Rutherford. In this vineyard, sandy loam soils cover composted volcanic ash, and coupled with its locale above the valley floor compose a site that yields distinct fruit with remarkable ripeness and still the elusive element of finesse.


Our newest offering is the 2005 Napa Valley Red Wine from St. Helena. This wine is a blend of three vineyards in the St. Helena AVA, which are planted to Cabernet Sauvignon, Cabernet Franc and Merlot. The unique terroir of each site is apparent in the complexity of this blend. The backbone of the blend is from a rocky, high elevation parcel east of the city of St. Helena. Two vineyards in the western hills of the appellation complete the blend: one parcel is north of the St. Helena city limits planted in dusty red soil, the other is nestled against the base of Spring Mountain along an alluvial plain filled with decomposed river rocks.


As envisioned, the Modicum project is extremely small in production. Only 100 cases of the 2003 Rutherford Cabernet Sauvignon and only 150 cases of the 2005 St. Helena Red Wine were produced.


Thank you for joining us in the excitement of our second public release! We look forward to hearing from you soon. If you have any questions, we welcome you to contact Paul Roberts by fax at 707.944.0447 or by email at proberts@modicum.net


With Warm Regards,




Thomas Keller Paul Roberts, MS


MODICUM ORDER FORM





Price per Bottle


No. of

Bottles




Total


2003 Rutherford Cabernet Sauvignon (4 btl limit)


$100.00


x


________


=


________


2005 St. Helena Bordeaux Blend (6 btl limit)


$100.00


x


________


=


________


Subtotal:


________



California Sales Tax (7.75%):


________



Total:


________

Please note that a signature is required to process all orders:


Name




Home Phone No.

Business Phone No.


Email Address



Shipping Address



Shipping City, State & Zip



Billing Address




Billing City, State & Zip

Credit Card No. (AMEX, MC or VISA)



Exp. Date



Signature



All orders need to be received by October 15th, 2007

Please fax this order form to: Modicum, Attn: Paul Roberts at 707.944.0447


Due to the state law restrictions on the shipment and delivery of wine to consumers, we will transfer all wine purchased by you to a Vintrust wine storage facility in Napa, CA. Vintrust will charge a handling fee of $1.50 per bottle and your wine will be transferred into a Vintrust wine storage facility in Napa, CA. Once your order as confirmed, you must contact Vintrust directly via telephone or email at 1.877.VINTRUST or info@vintrust.com in order to arrange for storage or shipping. If you have, any questions please feel free to email: proberts@modicum.net


Credit Card Charges Will Appear On Your Billing Statement as The French Laundry

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